How do I find how many calls I miss?

Your phone provider or call tracking tool shows missed and unanswered calls. Look at a normal week and a busy week.

Do people really not leave voicemails?

Many do not, especially with urgent problems. They call the next company until someone answers.

What is a good booking rate?

It depends on your trade and how the call is handled. Use your own numbers if you track them; 30 to 50% is a reasonable starting guess for new customers with a problem.

What do missed calls cost your business?

Updated October 26, 2026

When a homeowner with a problem reaches voicemail, many do not leave a message. They call the next company on the list.

You can estimate what that costs you with three numbers you already know.

The three numbers

Calls you miss in a typical week. Check your phone log: missed, unanswered and after-hours calls all count.
How many of those callers would have booked. New customers with a problem book more often than people shopping prices.
Your average job value. Use your average ticket, not your biggest job.

The formula

Missed calls a week × 4.33 weeks × booking rate × average job value = revenue lost each month.

For example, 15 missed calls a week, with 40% who would have booked at $850 a job, comes to about $22,000 a month.

Where missed calls come from

You and your techs are on a job and cannot pick up.
Nights, weekends and holidays.
Busy spells, when several people call at once.
Lunch, meetings and drive time.

How to win those calls back

Answer every call in one or two rings, at any hour.
Book the job on the first call instead of taking a message.
Send emergencies to your on-call tech right away.
Call back any lead you missed within minutes, not hours.

Hear it answer for your business

Paste your website and Callista builds an AI receptionist that knows your services, hours and service area. Then call it from your browser. It takes about a minute.

Try the free demo What do missed calls cost you?

Questions

How do I find how many calls I miss?: Your phone provider or call tracking tool shows missed and unanswered calls. Look at a normal week and a busy week.
Do people really not leave voicemails?: Many do not, especially with urgent problems. They call the next company until someone answers.
What is a good booking rate?: It depends on your trade and how the call is handled. Use your own numbers if you track them; 30 to 50% is a reasonable starting guess for new customers with a problem.